{"id":26489,"date":"2016-09-30T05:01:28","date_gmt":"2016-09-30T02:01:28","guid":{"rendered":"https:\/\/www.tktk.ee\/nd_literature\/matt-watkinson-hea-kliendikogemuse-kumme-pohimotet-2016\/"},"modified":"2025-04-15T14:37:59","modified_gmt":"2025-04-15T11:37:59","slug":"matt-watkinson-hea-kliendikogemuse-kumme-pohimotet-2016","status":"publish","type":"nd_literature","link":"https:\/\/www.tktk.ee\/en\/uliopilasele\/raamatukogu\/kirjandus\/matt-watkinson-hea-kliendikogemuse-kumme-pohimotet-2016\/","title":{"rendered":"Matt Watkinson “Hea kliendikogemuse k\u00fcmme p\u00f5him\u00f5tet”, 2016"},"content":{"rendered":"

Matt Watkinson kirjeldab k\u00e4esolevas raamatus k\u00fcmne p\u00f5him\u00f5tte kaudu eri vaatenurki, kuidas panna toode v\u00f5i teenus kliendiga suhtlema, anda edasi v\u00e4\u00e4rtusi ning suurendada kliendi rahulolu. Ta kannab disainm\u00f5tlemise printsiibid \u00fcle hea kliendikogemuse loomisele, r\u00f5hutades sealhulgas l\u00e4bim\u00f5eldud protsesside olulisust, ootuste t\u00e4itmist terve klienditeekonna ulatuses, positiivsete emotsioonide loomist ja kaasamist. Autor kirjutab palju ka inimlikest v\u00e4\u00e4rtustest ning nende rakendamisest \u00e4ri ja pikaajalise kasu teenistusse.<\/p>\n

Raamat on hea \u00fclesehitusega, \u00fclevaatlik, sisukate n\u00e4idete ja aruteludega ning lihtsasti loetav. Iga peat\u00fckk k\u00e4sitleb teemat omaette vaatenurgast, moodustades seel\u00e4bi terviku, mis l\u00e4bivalt otsib head kliendikogemust. Hea kliendikogemuse loomise l\u00e4htepunkt ei ole see, mida inimesed vajavad, sest suurem osa inimeste vajadustest on rahuldatud. Vajatakse tegelikult v\u00e4ga v\u00e4he ja tegutsetakse soovide, mitte vajaduste maailmas. K\u00fcsimus on selles, miks inimesed eelistavad \u00fcht asja teisele.<\/p>\n

Vaata saadavust e-kataloogist ESTER<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Matt Watkinson kirjeldab k\u00e4esolevas raamatus k\u00fcmne p\u00f5him\u00f5tte kaudu eri vaatenurki, kuidas panna toode v\u00f5i teenus kliendiga suhtlema, anda edasi v\u00e4\u00e4rtusi ning suurendada kliendi rahulolu. Ta kannab disainm\u00f5tlemise printsiibid \u00fcle hea kliendikogemuse loomisele, r\u00f5hutades sealhulgas l\u00e4bim\u00f5eldud protsesside olulisust, ootuste t\u00e4itmist terve klienditeekonna ulatuses, positiivsete emotsioonide loomist ja kaasamist. Autor kirjutab palju ka inimlikest v\u00e4\u00e4rtustest ning nende […]<\/p>\n","protected":false},"author":3,"featured_media":26490,"template":"","nd_literature_tag":[458,1081,659],"nd_literature_cat":[461],"class_list":["post-26489","nd_literature","type-nd_literature","status-publish","has-post-thumbnail","hentry","nd_literature_tag-juhtimine","nd_literature_tag-kliendirahulolu","nd_literature_tag-kliendisuhted","nd_literature_cat-juhtimine-ja-turundus"],"acf":[],"yoast_head":"\nMatt Watkinson "Hea kliendikogemuse k\u00fcmme p\u00f5him\u00f5tet", 2016 - Tallinna Tehnikak\u00f5rgkool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tktk.ee\/en\/uliopilasele\/raamatukogu\/kirjandus\/matt-watkinson-hea-kliendikogemuse-kumme-pohimotet-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matt Watkinson "Hea kliendikogemuse k\u00fcmme p\u00f5him\u00f5tet", 2016 - Tallinna Tehnikak\u00f5rgkool\" \/>\n<meta property=\"og:description\" content=\"Matt Watkinson kirjeldab k\u00e4esolevas raamatus k\u00fcmne p\u00f5him\u00f5tte kaudu eri vaatenurki, kuidas panna toode v\u00f5i teenus kliendiga suhtlema, anda edasi v\u00e4\u00e4rtusi ning suurendada kliendi rahulolu. 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