{"id":27857,"date":"2021-03-30T11:13:20","date_gmt":"2021-03-30T08:13:20","guid":{"rendered":"https:\/\/www.tktk.ee\/nd_literature\/matt-johnson-prince-ghuman-pimenagemine-enamasti-varjatud-viisid-kuidas-turundus-meie-aju-umber-kujundab-2021\/"},"modified":"2025-04-21T15:50:07","modified_gmt":"2025-04-21T12:50:07","slug":"matt-johnson-prince-ghuman-pimenagemine-enamasti-varjatud-viisid-kuidas-turundus-meie-aju-umber-kujundab-2021","status":"publish","type":"nd_literature","link":"https:\/\/www.tktk.ee\/en\/uliopilasele\/raamatukogu\/kirjandus\/matt-johnson-prince-ghuman-pimenagemine-enamasti-varjatud-viisid-kuidas-turundus-meie-aju-umber-kujundab-2021\/","title":{"rendered":"Matt Johnson, Prince Ghuman “Pimen\u00e4gemine : (enamasti) varjatud viisid, kuidas turundus meie aju \u00fcmber kujundab”, 2021"},"content":{"rendered":"

Tegemist on haaravalt ja humoorikalt kirjutatud raamatuga, mis autorite s\u00f5nul paljastab tarbimismaailma plaani – selle \u00fclesehituskoodi. Tootelogid on vaid tarbimismaailma pealmine\u00a0 n\u00e4htavaim kiht. S\u00fcgavamal on kiht, mis on kujundatud kasutama \u00e4ra aju toimimist, mis m\u00f5jutab meid ilma meie teadmise ja n\u00f5usolekuta. Raamatust saab vastuse, kuidas kujutis m\u00f5jutab aju ja miks see v\u00f5ib l\u00f5puks viia soovini reklaamtahvlil n\u00e4htut osta.<\/p>\n

Raamatu kaheteistk\u00fcmnes peat\u00fckis heidetakse valgust aju ja tarbimise s\u00fcgavatele vastasm\u00f5judele, antakse \u00fclevaade m\u00e4lestuste ja kogemuste, naudingu ja valu, emotsiooni ja loogika, taju ja tegelikkuse, t\u00e4helepanu, otsuselangetuse, s\u00f5ltuvuse, uudsuse, s\u00fcmpaatia, empaatia, suhtluse, lugude jutustamise ja teadvustamata s\u00f5numite edastamise neuroteadusest.<\/p>\n

Vaata saadavust e-kataloogist ESTER<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Tegemist on haaravalt ja humoorikalt kirjutatud raamatuga, mis autorite s\u00f5nul paljastab tarbimismaailma plaani – selle \u00fclesehituskoodi. Tootelogid on vaid tarbimismaailma pealmine\u00a0 n\u00e4htavaim kiht. S\u00fcgavamal on kiht, mis on kujundatud kasutama \u00e4ra aju toimimist, mis m\u00f5jutab meid ilma meie teadmise ja n\u00f5usolekuta. Raamatust saab vastuse, kuidas kujutis m\u00f5jutab aju ja miks see v\u00f5ib l\u00f5puks viia soovini […]<\/p>\n","protected":false},"author":3,"featured_media":27858,"template":"","nd_literature_tag":[1293,1047,558,492],"nd_literature_cat":[461],"class_list":["post-27857","nd_literature","type-nd_literature","status-publish","has-post-thumbnail","hentry","nd_literature_tag-majanduspsuhholoogia","nd_literature_tag-reklaam","nd_literature_tag-tarbijakaitumine","nd_literature_tag-turundus","nd_literature_cat-juhtimine-ja-turundus"],"acf":[],"yoast_head":"\nMatt Johnson, Prince Ghuman "Pimen\u00e4gemine : (enamasti) varjatud viisid, kuidas turundus meie aju \u00fcmber kujundab", 2021 - Tallinna Tehnikak\u00f5rgkool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tktk.ee\/en\/uliopilasele\/raamatukogu\/kirjandus\/matt-johnson-prince-ghuman-pimenagemine-enamasti-varjatud-viisid-kuidas-turundus-meie-aju-umber-kujundab-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matt Johnson, Prince Ghuman "Pimen\u00e4gemine : (enamasti) varjatud viisid, kuidas turundus meie aju \u00fcmber kujundab", 2021 - Tallinna Tehnikak\u00f5rgkool\" \/>\n<meta property=\"og:description\" content=\"Tegemist on haaravalt ja humoorikalt kirjutatud raamatuga, mis autorite s\u00f5nul paljastab tarbimismaailma plaani – selle \u00fclesehituskoodi. 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