{"id":30013,"date":"2016-10-28T05:45:55","date_gmt":"2016-10-28T02:45:55","guid":{"rendered":"https:\/\/www.tktk.ee\/uliopilasele\/raamatukogu\/kirjandus\/adrian-palmer-principles-of-services-marketing-2014\/"},"modified":"2025-04-15T15:03:42","modified_gmt":"2025-04-15T12:03:42","slug":"adrian-palmer-principles-of-services-marketing-2014","status":"publish","type":"nd_literature","link":"https:\/\/www.tktk.ee\/en\/uliopilasele\/raamatukogu\/kirjandus\/adrian-palmer-principles-of-services-marketing-2014\/","title":{"rendered":"Adrian Palmer &#8220;Principles of Services Marketing&#8221;, 2014"},"content":{"rendered":"<p>Raamat kiiresti muutuvast ja p\u00f5nevast teenuste turunduse sektorist. T\u00e4nap\u00e4eval teenib \u00fcha rohkem inimesi elatist mitte uute toodete tootmisega, vaid teenuste pakkumisega. Tarbijate kasvav heaolu v\u00f5imaldab neil osta aina enam ja enam uusi teenuseid. Paradoksaalselt on uute teenuste tekkimisega kasvanud ka rahulolematus, ehk n\u00f5udmised teenuste kvaliteedile on j\u00e4rsult kasvanud.<\/p>\n<p>K\u00e4esolevas raamatus antakse \u00fclevaade j\u00e4rgmistest teemadest:<\/p>\n<ul>\n<li>mis on teenuste turundus;<\/li>\n<li>millised on tarbijate kogemused ja kuidas seda juhtida ning millist m\u00f5ju avaldab see edaspidistele otsustele;<\/li>\n<li>teenuste k\u00e4ttesaadavaks tegemine tarbijale, kuidas k\u00e4ttesaadavus on tagatud, vahendajate valimine;<\/li>\n<li>partnerlus, v\u00f5rgustikud;<\/li>\n<li>kuidas m\u00f5ista tarbija k\u00e4itumist;<\/li>\n<li>uute ja innovatiivsete teenuste loomine ja arendamine;<\/li>\n<li>teenuste kvaliteet ja selle m\u00f5\u00f5tmine;<\/li>\n<li>personali v\u00e4rbamine, koolitused, t\u00f6\u00f6tajate tunnustamine;<\/li>\n<li>teenuste hinnakujundus;<\/li>\n<li>teenuste turunduse globaliseerumine.<\/li>\n<\/ul>\n<p>Iga peat\u00fcki l\u00f5ppu on \u00a0lisatud vastava teema juhtumiuuringud, v\u00f5tmem\u00f5isted ja kokkuv\u00f5te.<\/p>\n<p><strong><a href=\"http:\/\/www.ester.ee\/record=b4616729*est\" target=\"_blank\" rel=\"noopener\">Vaata saadavust e-kataloogist ESTER<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Raamat kiiresti muutuvast ja p\u00f5nevast teenuste turunduse sektorist. T\u00e4nap\u00e4eval teenib \u00fcha rohkem inimesi elatist mitte uute toodete tootmisega, vaid teenuste pakkumisega. Tarbijate kasvav heaolu v\u00f5imaldab neil osta aina enam ja enam uusi teenuseid. Paradoksaalselt on uute teenuste tekkimisega kasvanud ka rahulolematus, ehk n\u00f5udmised teenuste kvaliteedile on j\u00e4rsult kasvanud. K\u00e4esolevas raamatus antakse \u00fclevaade j\u00e4rgmistest teemadest: mis [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":26496,"template":"","nd_literature_tag":[1079,492],"nd_literature_cat":[461],"class_list":["post-30013","nd_literature","type-nd_literature","status-publish","has-post-thumbnail","hentry","nd_literature_tag-teenuste-disain","nd_literature_tag-turundus","nd_literature_cat-juhtimine-ja-turundus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adrian Palmer &quot;Principles of Services Marketing&quot;, 2014 - Tallinna Tehnikak\u00f5rgkool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tktk.ee\/en\/uliopilasele\/raamatukogu\/kirjandus\/adrian-palmer-principles-of-services-marketing-2014\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adrian Palmer &quot;Principles of Services Marketing&quot;, 2014 - Tallinna Tehnikak\u00f5rgkool\" \/>\n<meta property=\"og:description\" content=\"Raamat kiiresti muutuvast ja p\u00f5nevast teenuste turunduse sektorist. 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