{"id":51491,"date":"2026-04-02T16:28:12","date_gmt":"2026-04-02T13:28:12","guid":{"rendered":"https:\/\/www.tktk.ee\/?post_type=nd_literature&#038;p=51491"},"modified":"2026-04-02T16:29:22","modified_gmt":"2026-04-02T13:29:22","slug":"julie-atherton-social-media-strategy-a-practical-guide-to-social-media-marketing-and-customer-engagement-2023","status":"publish","type":"nd_literature","link":"https:\/\/www.tktk.ee\/en\/uliopilasele\/raamatukogu\/kirjandus\/julie-atherton-social-media-strategy-a-practical-guide-to-social-media-marketing-and-customer-engagement-2023\/","title":{"rendered":"Julie Atherton &#8220;Social Media Strategy : a Practical Guide to Social Media Marketing and Customer Engagement&#8221;, 2023"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">K\u00e4siraamat sotsiaalmeedia strateegilisest rollist t\u00e4nap\u00e4eva \u00e4rikeskkonnas fookusega pikaajalisele kliendisuhte loomisele. Atherton r\u00f5hutab, et sotsiaalmeedia pole eraldiseisev turunduskanal, vaid tihedalt integreeritud ettev\u00f5tte \u00fcldiste \u00e4rieesm\u00e4rkide ja v\u00e4\u00e4rtustega. Ta pakub lugejale raamistiku, mis peaks aitama organisatsioonidel navigeerida pidevalt muutuvas digitaalses maailmas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atherton selgitab strateegilise planeerimise olulisust, tutvustades meetodeid sihtr\u00fchma s\u00fcvitsi m\u00f5istmiseks, nende k\u00e4itumismustrite anal\u00fc\u00fcsimiseks ja asjakohaste platvormide valimiseks vastavalt oma br\u00e4ndi vajadustele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Raamatu keskne osa k\u00e4sitleb andmeid ja anal\u00fc\u00fctikat, pakkudes praktilisi t\u00f6\u00f6riistu kampaaniate m\u00f5\u00f5tmiseks ja optimeerimiseks, et t\u00f5estada sotsiaalmeedia tegevuse investeeringutasuvust. Loomulikult pole numbrilised n\u00e4itajad peamised. Atherton julgustab turundajaid vaatama ka kvalitatiivseid andmeid. Need on andmed, mis peegeldavad br\u00e4ndi sentimenti ja kliendirahulolu.  K\u00e4sitletakse ka kaasaegseid v\u00e4ljakutseid &#8211; privaatsusreeglid, tehisintellekt ning pakutakse eetilisi suuniseid j\u00e4\u00e4maks vastutustundlikuks ja l\u00e4bipaistvaks ka kiires tehnoloogilises arengus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.ester.ee\/record=b6032509*est\" target=\"_blank\" rel=\"noreferrer noopener\">Vaata saadavust e-kataloogist ESTER<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>K\u00e4siraamat sotsiaalmeedia strateegilisest rollist t\u00e4nap\u00e4eva \u00e4rikeskkonnas fookusega pikaajalisele kliendisuhte loomisele. Atherton r\u00f5hutab, et sotsiaalmeedia pole eraldiseisev turunduskanal, vaid tihedalt integreeritud ettev\u00f5tte \u00fcldiste \u00e4rieesm\u00e4rkide ja v\u00e4\u00e4rtustega. Ta pakub lugejale raamistiku, mis peaks aitama organisatsioonidel navigeerida pidevalt muutuvas digitaalses maailmas. Atherton selgitab strateegilise planeerimise olulisust, tutvustades meetodeid sihtr\u00fchma s\u00fcvitsi m\u00f5istmiseks, nende k\u00e4itumismustrite anal\u00fc\u00fcsimiseks ja asjakohaste platvormide valimiseks [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":51492,"template":"","nd_literature_tag":[555,2341,1041],"nd_literature_cat":[461],"class_list":["post-51491","nd_literature","type-nd_literature","status-publish","has-post-thumbnail","hentry","nd_literature_tag-e-turundus","nd_literature_tag-sisuturundus","nd_literature_tag-sotsiaalmeedia","nd_literature_cat-juhtimine-ja-turundus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Julie Atherton &quot;Social Media Strategy : a Practical Guide to Social Media Marketing and Customer Engagement&quot;, 2023 - Tallinna Tehnikak\u00f5rgkool<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tktk.ee\/en\/uliopilasele\/raamatukogu\/kirjandus\/julie-atherton-social-media-strategy-a-practical-guide-to-social-media-marketing-and-customer-engagement-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Julie Atherton &quot;Social Media Strategy : a Practical Guide to Social Media Marketing and Customer Engagement&quot;, 2023 - Tallinna Tehnikak\u00f5rgkool\" \/>\n<meta property=\"og:description\" content=\"K\u00e4siraamat sotsiaalmeedia strateegilisest rollist t\u00e4nap\u00e4eva \u00e4rikeskkonnas fookusega pikaajalisele kliendisuhte loomisele. Atherton r\u00f5hutab, et sotsiaalmeedia pole eraldiseisev turunduskanal, vaid tihedalt integreeritud ettev\u00f5tte \u00fcldiste \u00e4rieesm\u00e4rkide ja v\u00e4\u00e4rtustega. Ta pakub lugejale raamistiku, mis peaks aitama organisatsioonidel navigeerida pidevalt muutuvas digitaalses maailmas. 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