What are the biggest challenges for brands, resale platforms and social economy organisations in textile reuse? What would make an automated collection and reward system economically viable? How do rewards affect what consumers bring back?

These are some of the questions we’ll discuss at the TexMat webinar on Thursday, 12 November at 15.00–16.30 EET in Zoom.

📅 Time: November 12, 2026, 15.00–16.30 EET
🔗 Register here

Erwan Mouazan from the University of Vaasa will introduce the TexMat Business Model Blueprint, a framework for automated collection and reward systems for used textiles. This will be followed by a panel discussion exploring the opportunities and challenges of putting the solution into practice.

Presentation will be followed by a panel discussion with Sienna Kruk, CEO of Emmy Clothing Company, Sami Leppänen, Customer Account Manager of Helsinki Metropolitan Area Reuse Centre, and Ida Hördegårdh, Business Innovation Lead of Lindex.

Webinar will be held in English.

The webinar is organised as part of the international TexMat project, which is developing a deposit-based return system for used textiles. TTK University of Applied Sciences is one of the project partners.